William Shakespeare s Romeo And Juliet - 940 Words

Although upfront it just seems like they are just ensuring they are not being inconvenienced by their father, Goneril s letter to her sister (something to remember as the initial letter is taken with good faith as opposed to the letter between Goneril and Edmund which causes anxiety for Regan) shows the lack of good will the sister s gave. Shakespeare even shows the connection between the sister s in a subtle way when Goneril meets up with her father and her sister and embraces her sister by the hands, a seemingly normal act for two sisters to do, but the two do it to show their father that he is the odd man out without saying it outright. Shakespeare writes the sister s teamwork so maliciously, so efficiently, just so evil that Shakespeare must have wanted to show that their efficiency would mean nothing in the end, because they let their emotions get in the way of their politics, their planning and their militaristic tact. Shakespeare s use of the three sisters (primarily Regan and Goneril) in the play is intriguing as the genders could easily have been reversed without affecting the story much (other than Goneril and Regan s relationship with Edmund, but that could possibly be worked into a women s role). Goneril and Regan hold a lot of power in the play, they are extremely aggressive to those that get in their way and they are selfish and full of jealousy and lust, all of which are attributes that can be seen in Shakespeare s male characters in other playsShow MoreRelatedWilliam Shakespeare s Romeo And Juliet1287 Words   |  6 PagesLizzy Baginski English Composition 2 Mr. Spera March 10, 2015 Romeo and Juliet Research Paper The movie Romeo and Juliet is a modern classic film that took place in 1996. Overall this is a timeless story that everyone should go and watch. This movie has an intriguing plot line that tells the story of two feuding families, The Montagues and The Capulets, and how the children of these two different families fall in love. The two children overcome various obstacles such as hiding their chemistry fromRead MoreWilliam Shakespeare s Romeo And Juliet 966 Words   |  4 Pages Beauty Over Gold â€Å"Beauty provoketh thieves sooner than gold.--William Shakespeare, 1623. In his book As You Like It, William Shakespeare pointed out the supremacy of love rather than the want of gold and wealth. Truly, beauty is more important to thieves than wealth. Many of the thieves in this world would rather have an elegant woman than to obtain precious rubies. After all, what good is a prosperous man if he doesn’t have a charming woman? Two famous men grab my attention who didn’t fear forRead MoreWilliam Shakespeare s Romeo And Juliet Essay1024 Words   |  5 PagesRomeo and Juliet is a tragedy written by William Shakespeare early in his career about two young star-crossed lovers whose deaths ultimately reconcile their feuding families. It was among Shakespeare s most popular plays during his lifetime and, along with Hamlet, is one of his most frequently performed plays. Today, the title characters are regarded as archetypal young lovers. Romeo and Juliet belongs to a tradition of tragic romances stretching back to antiquity. The plot is based on an ItalianRead MoreWilliam Shakespeare s Romeo And Juliet1124 Words   |  5 PagesThe play Romeo and Juliet is a tragedy written by William Shakespeare early in his career about two young star-crossed lovers whose deaths ultimately reconcile their feuding families. It was among Shakespeare s most popular plays during his lifetime and, along with Hamlet, is one of his most frequently performed plays. Today, the title characters are regarded as archetypal young lovers. Romeo and Juliet belongs to a tradition of tragic romances stretching back to antiquity. Its plot is based onRead MoreWilliam Shakespeare s Romeo And Juliet861 Words   |  4 Pagesgreatly shown in the play Romeo and Juliet by William Shakespeare. It was love at first sight with Romeo Montague and Juliet Capulet. Meeting at a party and falling in love to get married without even spending quality time with each other. Romeo and Juliet couldn t tell there parents because the Capulets and Montagues are long term rivals. Both Romeo and Juliet had to find different ways and excuses to make this marriage work. A big problem was developed. Romeo kills Juliet s cousin and is banishedRead MoreWilliam Shakespeare s Romeo And Juliet1770 Words   |  8 Pagesof Romeo and Juliet. The story of two destined lovers who were killed by their own doing. But what if they weren t two destined lovers who got unlucky, but doomed partners that were never going to have a good-life to begin with.William Sha kespeare gives us a view of early signs of gang conflict in the early age of Verona, Italy. He gives us a perspective of the norms and customs of Italy during the Setting of William Shakespeare s most famous story. Romeo and Juliet, by William Shakespeare, givesRead MoreWilliam Shakespeare s Romeo And Juliet1616 Words   |  7 Pageslove can also cause some of life s most controversial battles. These battles could stem from lack of patience, disagreement of moral values, and in some cases, an absence of attraction overall. In Romeo and Juliet by William Shakespeare, the issues that drive Romeo Montague and Juliet Capulet s to each of their dreadful misfortunes are inevitable. When it comes to many of Shakespeare s plays, Aristotle s theory is used to describe them as tragedies. Romeo and Juliet is known by many as a tragedyRead MoreWilliam Shakespeare s Romeo And Juliet1264 Words   |  6 Pagestheater-going public the most important dramatist in English literature, Shakespeare oc cupies a well-known position in the world of talented authors. His canon contains thirty-seven plays, written in the late sixteenth and early seventeenth centuries. Additionally, throughout the years, they continue to sustain critical attention, with the majority of his works circling tragedies, one being Romeo and Juliet. William Shakespeare s Romeo and Juliet speaks to the timeless appeal of star-crossed lovers. Their loveRead MoreWilliam Shakespeare s Romeo And Juliet924 Words   |  4 PagesWilliam Shakespeare’s Romeo and Juliet is a tragedy that follows the so-called love of two teenagers. The two fall in love at a masked ball and have a secret marriage. Throughout the play, their actions show how ridiculous love is, and how it is a danger to anyone who become twisted in its choking grasp. However, in the death of the youth and survival of the elders, an alternative explanation for the tragic events may be found. Although Shakespeare seems to be mocking love throughout the play, itRead MoreWilliam Shakespeare s Romeo And Juliet1279 Words   |  6 Pagesour lives. The great, classic writers teach timeless, valuable life skills. Shakespeare was the greatest writer of all time. His writings mainly consisted of dramas and sonnets. Romeo and Juliet, as well as, A MIdsummer Night’s Dream were written about the same time period. He was able to inter relate everything that wrote. For example, the tale of Pyramus and Thisbe could possibly be an advertisement for Romeo and Juliet. The basic structure of the two dramas is the same; two forbidden lovers meet

Marketing Management Reliance Worldwide †Myassignmenthelp.Com

Question: Discuss About The Marketing Management Reliance Worldwide? Answer: Introduction The term strategic marketing includes the sales, marketing strategy and sustainable competitive advantage for both the short and long-term goals of a business for differentiating the brand effectively (Alexis, 2012). The strategic marketing enhances the opportunity of providing consistent values to customers comparing with other competitors. The goal of strategic marketing is to maximise the prospects and potential of the business over all of its competitors. The concept of strategic marketing is different than that of operational marketing as marketing strategy helps to excel a company over its competitors by defining the current and future needs (Bate et al. 2012). The strategic marketing has key three roles for providing direction to the management regarding the business target market, the basis of competitive advantage and timing to enter the market. Background of company Reliance Worldwide Corporation is an Australian company that manufactures materials for plumbing solutions and water control systems. The company has a presence in the USA, the UK and in another part of Europe. Further, the plumbing products are exported to some of the Asian countries (RWC.com. 2016). The company offers a range of valves for controlling pressure, thermostatic, temperature, isolating water for domestic and industrial pipelines. The company has more than 700 patents on plumbing solution as well as has experience in this industry of more than 100 years (RWC.com 2017).The business of this company provides other ancillary and traditional plumbing fittings to its Australian customers. SWOT analysis Strength Weaknesses More than 700 patents in plumbing products Has the presence of more than 67 years The business is well established in Australia Strong sales and manufacturing team Provides sustainable solution to the customers regarding plumbing fittings Diverse product range in controlling valve for plumbing Strong growth in revenue and production capacity due to 11 plants in all over the world High debt to equity Low cash flow 60% scrap (Macquarieresearch.com. 2017) Dependency on copper Opportunity Threats Strong winter weather in the USA Revision of distribution policy with Lowes Companies Inc Improving cash flow The business growth in new regions like Europe The company can start manufacturing plant in emerging Asian countries to acquire new market New tax system in the USA Uncertainties with contract of Home Depot (Morgans.com.au. 2017) Price volatility of raw materials Appreciation of AUD compared to USD The SWOT analysis provides two distinct situations of the business of a company by investigating on internal and external conditions. In this context, the SWOT analysis of Reliance Worldwide Corporation is presented in the above. The evaluation of RWIC on basis of SWOT analysis is explained in details in the following section: Strength: The main strength of Reliance Worldwide Corporation Ltd (RWC) is its own design and products patents. The company has strong RD division, which has accumulated more than 700 patents in the valve, plumbing products. Thus, the company can place its product with unique features differentiating its business from its competitors. The product portfolio of this company shows innovative product like push-to-connect fittings, backflow prevention valves and others. The vast portfolio of the products has a range of flex pipes, controlling valves for both hot and cold water simultaneously, electronic tapware, tempering valves and water conservation. Further, the company has the presence of its business in Australia for more than 67 years. The market share of the company in Australia and New Zealand is strong as well as the growth of the business is solid too. The company has the strong human capital to retain the existing market in this continent as the sales team is experienced to place the sal es operation. RWC has 11 different manufacturing plants in Australia, New Zealand, Canada and the USA to serve the customers. Further, the sales distribution channel of the company has a strong network in throughout the country. Weaknesses: The main weakness of the business is the high debt-equity ratio (67:1), which has increased the cost interest too high. Additionally, the company has the operational challenge of producing 60% scrap of copper during manufacturing valves. Opportunity: There are various opportunities to grow its business in several places. However, the main opportunity for the company is to grow its business North America due to contracting with a new distribution partnership with Lowes Companies Inc. RWC has eyed to increase its business in European countries so that the business of plumbing fittings can be increased throughout the continent. Threats: The main threat to the business of RWC is a change in taxation system in the USA as the government has proposed to implement a higher tax rate for the foreign-produced goods. Further, the company has the threat of increasing price of copper, which has adversely affected the profitability of the company. The appreciation of AUD has also reduced the profitability of the company recently. The latest threat to this business is spinning of its contract to distribute products through Home Depot. Competitive advantages The competitive advantage of RWC is its huge product range in controlling valve, innovation in plumbing fittings such as push-to-connect fittings and traditional products in plumbing fittings. This business has provided plumbing solution to Australian people for more than 67 years with different types of pipe fittings as well as a valve. The company provides a range of products like controlling valve for both cold and hot water. Further, instant fittings of the socket for flex, copper and other pipes has generated a unique competitive advantage over the competitors for RWC. This product creates the value to the customers (both domestic and industrial) by reducing the time of installation and labour cost of fittings two pipes. This product is capable of providing a solution for reducing the cost of installation as in this way of connecting two pipes do not need any solvent, Teflon or range. The retail customers can fittings the water pipeline in their home with their bare hands by us ing push-to-connect fittings. Further, the company has a strong distribution channel in the USA with a long-term contract with Lowes Companies Inc. The company has started to enter the European market due to uncertainties of new taxation rules in the USA. The marketing strategy of the company to enter a new rich community is well timed for enhancing the overall market share. The company provides integrated solution to its customers by selling backflow valves, meters and mains. Further, RWC has to manufacture of traditional brass plumbing fittings in Australia with the capillary, screwed and compression design. The industrial solution (B2B) of RWC has accumulated the marketing strategy of selling the products through Titon (in New Zealand) and Tubefit (in Australia) brands. Segmentations analysis Segmentation is a part of marketing strategy for every business as it helps the manager to target the customers as well as the market (Dean et al. 2015). Further, the author has described segmentation of market as a strategy to place the product with adequate features. Busch et al. (2007) have argued that market segmentation is a process to divide and subdivide the market or consumers into several groups. Thus, this process helps the management to specify the target customers with the right product for better revenue generation. In this context, RWC has managed its marketing strategy by segmenting the market in all over the world with specific targets. The management of the company is able to segregate the specific target market through the process of segmentation. In theoretical concept, prior is a commonly used technique to segmenting the market. However, Chakravorti (2010) has observed that prior does not produce a good result for targeting specific customers. Therefore, the manag ements have to apply Pareto analysis for compiling the usage segmentation to specify the target consumers. However, the companies can conduct a cluster analysis or need based segmentation for penetrating the new markets in different countries. Chan et al. (2009) have observed that the management has used the segmentation process in accordance to the product or service would be sold in the market. The segmentation process is initiated by checking the demography of the market. According to Charan (2012), demographic analysis can be conducted on basis of different metrics such as age, gender, income and others. In this context, RWC has the concerned issue of income status of the target customers as the innovative and high valued plumbing fitting products need strong buying capacity of the consumers. Thereby, this company has targeted European and North American markets where high valued plumbing products are in demand. Further, in some of the geographic regions of these two continents face the extreme cold weather during some months of the year. Thereby, the management of RWC has segmented its target customers by demography as well as geographical characteristics. However, the geographical segmentation has a high level of uncertainties for the plumbing fitting business as North America has not undergone extreme winter in the last year. Further, geographical segmentation decreases the scale of economy in production due to increase in numbers of plants. Therefore, the company has to segment its business on need basis for increasing the market share. The management has conducted market research on several places to place their products with an industrial solution. The industrial products on plumbing fittings are mainly in demand from the commercial building owners of shopping malls and office buildings (Cho and Kim, 2013). Hence, the RWC has targeted the largest mansion building companies in Australia, New Zealand, USA and UK with its innovative product, push-to-connect fitting. The need basis segmentation is known as evaluation of customers' behaviour in theoretical context (Cook, 2008). According to the author, examining the consumer behaviour is important in segmentation process as it provides the specific target customers to the companies Figure 1: Need-based segmentation (Source: Dibb et al. 2010). Marketing strategy analysis The marketing mix of RWC is definitely the diversification of products in plumbing fittings. The company has more than seven types of different plumbing fittings and pipes. Further, the company provides a custom range of plumbing solution to its customers through customs forging facility. The company also provides custom extrusion products Watsford Tubex in New Zealand and Australia. The company also provides traditional brass plumbing fittings in Australia (Ryemetal). The highly diversified product portfolio of RWC has increased the market share of the company with upside potential for future. The marketing strategy of the company can be evaluated with respect to marketing mix model of four Ps. According to this model, a company must incorporate 4 Ps model for successfully implement the sales target. This model allows the management to enhance the business through developing the product at an affordable price at the right place by promoting the same in the target market (Eapen and A nnamalai, 2014). As Eapen and Annamalai (2014) have argued that 4 Ps model is a strategic marketing tool for the managers to find the process of implementing the strategy of marketing. RWC has created a vast level of product range in the valve, backflow controller, innovative plumbing fittings and traditional brass fittings for the customers. Further, this company has provided a custom range of solution to its customers for creating special value. The price of the product is affordable for the middle-class people as the main target of the company is the retail customers in Australia and New Zealand. The management of RWC has concentrated on manufacturing and designing of plumbing fittings mainly as the management has a different industrial solution with the dedicated distribution channel. The business of RWC has placed its business in a strategic way by entering the new market of Europe. The region is strong from an economic viewpoint, which can bring strong revenue growth to the co mpany. Additionally, the company has placed its product through dedicated online distribution channel Lowes ( the previous distributor was Home Depot). The business promotion of plumbing fitting is provided with dedicated video learning in YouTube and companys website. However, the international business promotion has been assigned to the concerned distributors of the country to promote the products. Figure 2: Ps of RWC (Source: Dibb et al. 2010) Stakeholder analysis RWC has four major stakeholders in its business customers, people, distributors and suppliers. In this context, the business activities of the company have witnessed that the company generates the maximum value to the customers by providing innovative product ranges in plumbing fitting category. Further, the business must maintain the relationship with the distributors and suppliers seriously as RWC does not sell its product directly in every market. The business has witnessed to maintain a strong relationship with the distributors as the management has terminated its long-term partnership with Home Depot (after 15 years). Further, the government is crucial in the business of RWC, especially in the foreign market. The management has ensured to keep the tax rate low by incorporating plants in major countries where it has a large volume of the market. CSR The manufacturing facilities of RWC have no significant impact on the environmental pollution as per the standard regulation of environmental laws. According to Epaminonda (2009), the manufacturing company must control the solid waste from the operation for meeting the standard guidelines of environmental protection. RWC has 60% copper scrap due to the manufacturing of plumbing fittings related to copper valves and brass fittings. However, the management has started to recycle the copper-based products by supplying the scrap to its suppliers. Such activity has reduced the cost of production as well as lowering the cost of raw materials. The company has supplied a scrap of the plastic mould to the recycling plants for reducing the solid waste. Recommendations The management of RWC must think to apply new marketing strategy as the existing strategy has not increased its market share in the Australian region. The first strategy is to reduce the dependency on the distributors to increase the profitability of the business with a current market share (on a volume basis). The company used to supply some of the companies such as Reece Ltd for selling the plumbing fitting products in Australia and New Zealand. However, these companies are in the business of trading of plumbing products only as they do not have any manufacturing plant or any patents of design. The management must consider creating its own distribution channel to enhance the profit margin by selling the products directly in the market. Further, RWC must consider for not supplying its products to these types of trading companies in the domestic market. Moreover, the business of customised plumbing fitting solution must be reached to the USA and European market as the needs of produc ts are different in these regions than that of Australia. In addition to this, the management of RWC must consider entering the emerging economies of Asia by starting new manufacturing plants due to the flow of income as well as high growth in these economies. The policy of exporting plumbing fittings in Asian countries do not provide many solutions to the company to enhance its market share in these countries due to the high difference in price affordability issue. The strategy of manufacturing and marketing in Emerging economies through the new plant in any of this region would provide the opportunity to place the product with competitive price. Implementation The company must start to investigate the potential opportunity (ies) in the emerging market at the first stage before decision-making stage. The second stage of activity is to find the feasibility testing of new market from a financial viewpoint. In this stage, the company has to check the regulation of the government of all the emerging countries to test the financial as well as operational feasibility. The company has to check the IPR protection law to protect the sustainability of business in all the countries separately. The third stage is to initiate the application through proper channel to the target country for setting up the new manufacturing plant. The final stage is to find a new distribution partner for marketing the products in the new region. Activity 1st quarter 2nd quarter 3rd quarter 4th quarter 5th quarter Decision-making Investigate the potential opportunity Feasibility testing Application of approval Setting up new plant Finding new distribution partner Monitoring and control The monitoring and control of a strategy are important for the business for implementing the new strategy in perfect condition. In this context, the management of RWC has to control the expansion strategy by setting up a new committee with having a high level of power. Additionally, this committee must have the authority for making every kind of decision in expanding the business in emerging economies. The monitoring committee must recognise a project manager for setting up the new plant in the new region. This person would be responsible for controlling the expansion program majorly. Conclusion The report has provided with the brief information regarding strategic marketing and RWC. The company has applied specific marketing strategy for developing a market for the plumbing fittings in different regions of the world. Further, this report has evaluated the current marketing strategy with the competitive advantage of the business. The report has indicated that geographical segmentation, as well as need based segmentation of market, have provided a lot of sales of RWC. However, the financial position of the company shows high debt on its balance sheet. Additionally, this report has watched the threat (risk) to this business in future due to change in taxation law in the USA. The report has provided a solution to overcome this issue by starting a new plant in emerging economy and developing a new market. References Alexis, M. 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New Product Creativity: Understanding Contract Specificity in New Product Introductions.Journal Of Marketing, 39(2), pp. 78-89 Dibb, S., Stern, P., and Wensley, R. (2010). Marketing Knowledge and the Value of Segmentation. Marketing Intelligence Planning. 20(2). pp. 113-119 Eapen, M. and Annamalai, S. (2014) A study on job satisfaction among employees in an automobile sales and service company, Prabandhan: Indian Journal of Management, 7(1), pp. 1522. Eapen, M. and Annamalai, S. (2014) A study on job satisfaction among employees in an automobile sales and service company, Prabandhan: Indian Journal of Management, 7(1), pp. 1522. Epaminonda, C. (2009) Volkswagen factory hall at Ravenna, Informes de la Construccin, 18(7), pp. 113116. Macquarieresearch.com. (2017).Reliance Worldwide Corp. [online] Available at: https://www.macquarieresearch.com/ideas/api/static/file/publications/7313311/RWC090217xe265239.pdf [Accessed 12 May 2017]. Morgans.com.au. (2017).RELIANCE WORLDWIDE CORPORATION LIMITED. [online] Available at: https://www.morgans.com.au/morgans-assets/PDFs/RWC%20Replacement%20Prospectus%20-%20(2016).pdf [Accessed 12 May 2017]. RWC.com (2017).About RWC Australia: SharkBite RMC Water Valves History. [online] Available at: https://www.rwc.com/au/us/ [Accessed 12 May 2017]. RWC.com. (2016).RWC 2016 Annual Report. [online] Available at: https://www.rwc.com/wp-content/themes/RWC_Global/assets/files/RWC%202016%20Annual%20Report%20release%20version.pdf [Accessed 12 May 2017].